“Introduction To Graphic Design: Design concepts and Color Psychology” by Abhishek Shrivastav

Graphic design is a complex art. In order to become a good graphic designer, mastery in many different skills and tools is needed. As visual communicators, graphic designers maintain a delicate balance between clarity and innovation: if too much of the former is a snooze, too much of the latter yields chaos. In addition to their role in the visual engineering of most printed matter, graphic designers today lend their expertise to a host of related disciplines including, but not limited to, strategy and consulting, information and experience design, branding and broadcast design, and signage and way finding systems. They are groomed to acquire a certain classic set of skills (which today demand a facility with software) including drawing, photography, composition and typography — the design and structural characteristics of letter forms, arguably graphic design’s lingua franca. This talk mainly focuses on the Introduction to basic structure and concepts of graphic design and its applications in various branches of marketing and multimedia.urselves through myths and legends will be explored in this presentation.

Abstract Excerpt from “The Reading Glass” fortnightly session of CSP on 24 May 2019, by Abhishek Shrivastav